4 Ways Brands Can Use Instagram’s New Slideshow Feature

Instagram launched a new feature this week that allows you to upload up to 10 photos in one post. It is a swipe-to-view slideshow. Personal translation: I can now show close-up shots of my beagle’s precious ears, eyes, whiskers, and tail in one post – oh boy! Hopefully brands will utilize this new update in a more productive way. Here are four ideas to get you started.

1. Before, During and After

You no longer have to rely on a video or collage to show your work in progress. This works beautifully for nonprofits wanting to show the progress of their good work. For example, as a Social Media Manager at MiracleFeet, I’ll be using this feature to show kids before treatment, during the casting, and the happy after photo with one upload. Love it!

india-before-and-after-tw

2. In the Making

Similar to the above, but with more of an emphasis of starting from scratch and ending with a finished product. I’d like to see a brewery use this idea for crafting a new seasonal ale. This would also work well for restaurants, cleaning services, contractors, etc…

3. Zoom Out

For a more artistic (and mysterious!) approach, take a series of photos that start crazy focused in on something and zoom out with each new shot. Envision a gorgeous, intricate flower at a nursery: at first you just see vibrant colors, then a hint of a petal, and finally the whole bloom to announce hydrangeas are on sale.

flower-collage

4. Events

You no longer have to worry about picking your 1-2 favorite photos from an event to share. Highlight your event by sharing photos in order, so fans can experience set-up to after-hours. We will certainly see this used by brands and celebrities this Sunday for the Oscars.

Add those hashtags and get posting. #Slideshow already shows over 70k posts. So, what are you waiting for? Get started, ‘Grammers!

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