Time to Get Off the Pot

I hate it when people say, “Oh, the stars must have been aligned for greatness.” To me, that takes away all the effort that person may have put into making something great happen. You do have control over your stars. Sometimes you have to ask for a star and sometimes a star is thrown your…

4 Ways Brands Can Use Instagram’s New Slideshow Feature

Instagram launched a new feature this week that allows you to upload up to 10 photos in one post. It is a swipe-to-view slideshow. Personal translation: I can now show close-up shots of my beagle’s precious ears, eyes, whiskers, and tail in one post – oh boy! Hopefully brands will utilize this new update in a…

October Social Media Content Ideas for Writers

With #NaNoWriMo around the corner, it’s a good idea to get in a writing groove. Why not start out easy with some short, but impactful, copy to build your writing community and support system on social media? Here are a few topics that you should add to your content calendar for October. October 5th –…

#GivingTuesday Planning: Create a Standout Theme

#GivingTuesday is a global day of giving after the sales and sparkle of Black Friday and Cyber Monday. This year, #GivingTuesday takes place on November 29, 2016. This social media event is a fun and easy way to kick-off your end of year campaign and engage your donors. There’s no excuse for nonprofits skip this…

August Social Media Content Ideas for Nonprofits

Filling that content calendar with fresh, inspiring posts can get tiresome over time. Have no fear! Tackle this month’s social media content calendar with these hot topics for nonprofits. Assistant Dog Day – August 4th This is an excellent opportunity to share photos and give kudos to the assistant dogs of the people you help….

What Your Favorite Social Media Platform Really Says About You

One of my favorite interview questions was from Ignite Social Media. They asked me what was my favorite social media platform and why. It was a great question, because it tells a lot about a person. If I had said Myspace, I wouldn’t have gotten the Community Management gig. Three years ago, my answer was…

June Social Media Content Ideas for Writers

Happy June, writers! It’s time for camping, vacations, and cookouts galore, but don’t let your social media efforts dwindle with all of your exciting plans. Published authors know the importance of a strong social presence, but writers working on their publishing goals should be establishing a community of fans online, too. Finding ideas for content…

Content Ideas: 5 Ways to Light Bulb Moments

The dreaded blank page. All that white space. It’s the stuff of nightmares. Whether you are a content creator, community manager or author, it is your job to transform all that white space into a spellbinding, revenue machine. Easy, right? No. That shit turns my hair gray. Why do we put ourselves through this? Simple–the light bulb…

When to Shut Up on Social Media

Many brands and organizations decide to go dark, or stop posting, on social media in the face of a national or global tragedy. Just three years ago, most brands and organizations would have come to a screeching halt on social media in response to a terrorist attack. Sadly, countless tragic school shootings and bombings have…

How to Use Twibbon to Promote Your Novel

I shouldn’t be sharing this tip. I should stuff it deep in my pocket and use it for the day I’m finally published (yes, I’m staying optimistic). However, the social media manager in me is dying to share this helpful tidbit. So, all you genius, over-achieving bastards can enjoy it now and hopefully it will…

Social Media Facelift: How to Create a Campaign with Fresh Eyes

When I worked for a social media agency, I managed the same brand for three years. It was challenging to always create fresh content, but it was especially challenging to develop a social media campaign through tired eyes. Your mind goes on cruise control when you have thoughts like, “We can only say things this way…